Best Swedish candy for Americans: 10 picks to start with
If you grew up on Hershey's and Sour Patch, Swedish candy is a different planet. These ten are the ones to try first — chosen to land on an American palate.
Swedish candy is famous in the US right now — TikTok exploded with pick-and-mix hauls in 2024 and the wave hasn't broken yet. But "Swedish candy" is a huge category. Here's where to start if you've never tried it.
1. Polly
A milk-chocolate-coated soft nougat with a faint coffee note. Light, airy, easy. Universal favourite.
2. Ahlgrens Bilar (the Cars)
Marshmallow cars in pink, white and green. The most-sold candy in Sweden. Texture is the surprise — softer than any American marshmallow.
3. Skipper's Pipes
Gentle salty-licorice pipes. Your safe entry into salmiak (see our guide to salty licorice).
4. Bubs Skulls (Sura skallar)
Sour. Genuinely sour. American sour candy is candied lemon by comparison. These are the cult favourite on US TikTok.
5. Marabou Mjölkchoklad
The national chocolate bar. Higher cocoa than Hershey, creamier than Cadbury, made with Swedish dairy.
6. Kexchoklad
Wafer + milk chocolate. Sounds boring. Isn't. Pair with coffee for instant fika.
7. Djungelvrål
Maximum salt. Don't start here. Earn it.
8. Plopp
Chocolate bar with a caramel center. Better than the name.
9. Daim
Butter-almond brittle in milk chocolate. Crunchy, brittle, addictive.
10. Pick-and-mix bag (lösgodis)
The real Swedish move: build your own bag. Mix sweet, sour, salty, chocolate. This is lördagsgodis — Saturday candy — and it's how every Swede grew up.
Start with five of these in one order. By bag three you'll know which corner of the Swedish candy world you live in.
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